Unified student engagement
across every channel.
Personalized student conversations across SMS, voice, email, and chat — powered by a single AI agent.
Today at Herzing
Current opportunities & gaps.
Connect rates are down
The younger generation doesn't want to get on the phone, and new changes like iOS 26 call screeners are hurting connect rates further.
Manual dialing eats time
Sales reps spend hours dialing leads instead of focusing on higher-intent students.
One-way marketing automation
Today's flows require human intervention for any real back-and-forth conversation.
Templated follow-ups
Pre-built sequences go out the same way, instead of being personalized to each student.
The Apten solution
One agent for every student moment.
One agent. Every channel. One memory.
Personalization across the entire student lifecycle.
Learns from every conversation. Self-optimizes over time.
CRM remains source of truth. All conversation data syncs to Salesforce in real-time.
One memory across channels
Prospective Student: Maya R.
Inquiry: Nursing Programs · Just now
Hi Maya! Saw you started a nursing program inquiry — want me to walk you through next steps?
SMS · 9:02 AM
Yes, but I'm at work. Can you actually call me at 4?
Voice Call Initiated
"Reviewed financial aid, FAFSA timeline, and start dates for the next session…"
✉ Application Sent
Prefilled application + aid checklist emailed during the call.
Start small. Prove it.
A pilot, run by the founders.
Initial focus: optimizing the inquiry → enrollment funnel.
Pilot scope
Targeted segment to prove ROI fast.
Custom agent
Built on Herzing voice + guardrails.
Go live
White-glove launch with founders.
Optimize
Tuned from real conversations.